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Shannon Thompson is used to being “out in the middle of nowhere.” Her family loves the peace and privacy that their rural property provides. She used to assume this came with a cost, though. No cell phone reception. No high-speed Internet. No premium television service.

So when she heard Socket was bringing fiber-optic technology to her area, Shannon was excited. She’d been eagerly awaiting access to high-speed Internet, and she was one of the first in her area to sign up for it.

We think it's time our fiber-optic service had its own distinct name.

A name that conveys the amazing ability of fiber to transfer voice and data using lasers and light and glass strands. Something that sets it apart from DSL, wireless, satellite and cable. Because it's so much faster, so much more reliable and much more capable of meeting the demands of tomorrow's Internet.

You've heard us talking a lot about the fiber-to-the-home network we've built in rural Boone and Callaway counties. And you probably know that fiber broadband brings high-speed Internet access to these rural areas.

But if you don't know how fiber technology actually works, it's worth taking a few minutes to learn because...well...this is pretty cool stuff.