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MADA logo


Industry: Automotive

Socket Services: 50Mbps Dedicated Internet, ISDN-PRI, Long Distance

Location: Jefferson City, Missouri

Website: MADA.com




The Missouri Automobile Dealers Association (MADA) in Jefferson City, Mo., serves as a source of information to more than 500 Missouri auto dealerships, associate members, and the general public. MADA's main task involves representing the automobile industry in state government. Members enjoy resources such as a titling service, competitive benefits plan and the latest briefings on the industry. The organization also provides educational programs on auto-related topics such as seat belt usage and car buying tips.


Serving a diverse group of people and businesses scattered across the state bring significant challenges in terms of communication. "Getting members together statewide for a meeting or session isn't easy," says MADA Executive Vice President Sam Barbee. He says the organization struggled in the past with technological advancements and how to incorporate them in to the changing nature of the automobile industry. He wanted to rev up MADA's communication practices, but felt overwhelmed by the constant evolution of technology and the resources needed to implement a solution.


When Barbee learned Socket offered local and long-distance telephone service with a user-friendly teleconferencing system, he knew it was a great opportunity for his organization. MADA made the switch to Socket and now enjoys many teleconferencing capabilities, including a convenient Web interface that makes virtual statewide meetings simple and efficient. Socket's telecommunication solution also decreased MADA's monthly telephone costs.


For MADA, change is not as intimidating as it used to be. After switching to Socket's cost-effective telephone service, the organization upgraded its phone system and is now looking into distance-learning applications to better serve members. Socket's ability to enhance MADA's communication methods has placed the once tech-weary organization on the fast track to advancement.