If you’re not using the internet to build your business, you are definitely missing out on a world of possibilities. Why? As of April 2019, almost 4.4 billion people are active internet users, and according to Pew Research, 77% of Americans go online daily. Simply put, your potential customers and clients are online, so you should be too.
Create Useful Content
Content marketing could be the next big move for your company. Original content in the form of blog posts, videos, podcasts, etc. pull consumers’ attention in a way that traditional advertising doesn’t. When you post quality content about topics surrounding your business, you begin to build trust, and it turns you into a authoritative voice on the subject. Your website becomes a hub for information, which helps drive traffic and convert leads.
Engage with Customers
The internet is one of the best lines of communication between you and your customers. More and more, people are posting reviews online, and that allows you to respond quickly and appropriately. Engagement is key to the customer experience. In fact, 65% of consumers say that how they are treated by a company has a bigger impact than great advertising. The goal is to build a community so that your customers feel a sense of belonging. When you do so, a customer is three times more likely to stay loyal to your brand.
Track Consumer Behaviors
Digital tracking helps you understand your potential customers better, which in turn helps you to better cater to them. The wealth of information online allows you to follow search engine trends, see how your target audience is spending money, notice the way they engage with competition, etc. All of this creates real numbers and data that can be used to make educated business decisions.
Stay Active on Social Media
Social media is a great way to promote your services and/or products while simultaneously hearing directly from your audience. With a great marketing plan, you can post your own content, respond to customer feedback, and direct traffic to your website. But don’t just post the same thing on all platforms. Make sure you know the kind of content that succeeds on each, and optimize your strategy based on that.